Brand guidelines
While our complete focus in 2025 will, as always, be on supporting children with cancer, we are also encouraging people to promote this special year and have created branding to help supporters raise our profile while highlighting their backing for our charity.
The logos marking our 20th anniversary, templated copy and other digital assets found within these guidelines can be downloaded for free below.
Primary logo
Our central anniversary logo, featuring the strapline '20 years of crowning courage and bravery', can be used by our partners and supporters on their social media pages, printed products, and marketing materials to promote their backing of The Little Princess Trust in our 20th year.
Secondary logo
Supporters also have the option to use an image, which is a simplified version of our anniversary logo, to highlight their support of our charity.
We suggest using this more concise option if you wanted to publicise our 20th anniversary on a photo of yourself, or you with colleagues – as seen in the examples.
Please consider the background colour when choosing which logo to use.
Social media examples
We have prepared some posts for anyone wanting to talk about our anniversary on their social media pages.
Download this Microsoft Word document to give a more personalised message and explain how you have played your part in supporting The Little Princess Trust.
